Why Life Insurance?

Life insurance remains one of the most important, yet misunderstood and confusing areas of financial planning.

The companies that sell life insurance and the products they underwrite have been around for 170 years – yet most people do not know how much insurance they should own, understand the policies that they already own, or know whom to trust to help them purchase more coverage.

In a recent LIMRA* study, 61% of Canadians said that they need life insurance coverage.
* (Source: “Canadian Facts About Life 2019” LIMRA Life Insurance Awareness Month, Sept/2019)

We Are Helping People Improve
Their Financial Health

No Substitute

There is no substitute for life insurance….not stocks, not bonds, not real estate. Life insurance is a distinct asset class.

Mortgages

Life insurance pays off mortgages, guarantees the continuity of businesses and funds education for children.

Safety Net

Life insurance puts a financial safety-net under your family, your business and your estate.

Essentials

Life insurance provides you with money when you need it most.

Capital Gains

Life insurance can fund capital gains taxes on your business, your cottage and your investments.

44%

Less than half of all Canadian households have individual life insurance coverage

72%

Canadian households prefer to buy through an agent

30%

Say they should
have more coverage

How strong is your safety net?

Use our online contact form to arrange a confidential consultation about your insurance planning.

Let’s Talk