Why Life Insurance?

Life insurance remains one of the most important, yet misunderstood and confusing areas of financial planning.

The companies that sell life insurance and the products they underwrite have been around for 170 years – yet most people do not know how much insurance they should own, understand the policies that they already own, or know whom to trust to help them purchase more coverage.

In a recent LIMRA* study, 61% of Canadians said that they need life insurance coverage.
* (Source: “Canadian Facts About Life 2019” LIMRA Life Insurance Awareness Month, Sept/2019)

We Are Helping People Improve
Their Financial Health


Less than half of all Canadian households have individual life insurance coverage


Canadian households prefer to buy through an agent


Say they should
have more coverage

How strong is your safety net?

Use our online contact form to arrange a confidential consultation about your insurance planning.